Email Marketing ROI Calculator
Quick answer: Email ROI weighs creative, tooling, and list costs against revenue you credit to the channel—see channel-specific guidance when blending multi-touch journeys.
Results
Email ROI—
Profit—
When (conversions Ă— AOV) beats raw revenue entry
Modeling attributedRevenue = conversions × avgOrderValue forces explicit assumptions—useful when order mix shifts. Compare to direct revenue entry for blended campaigns.
Industry ranges
See marketing ROI benchmarks and churn when repeat purchase behavior dominates.
Explore further
- ROI calculator (homepage)
- Marketing hub — more calculators in this category
- ROI comparisons — how ROI relates to IRR, NPV, payback, and more
- ROI benchmarks — industry and channel reference ranges
Frequently asked questions
How do you calculate email marketing ROI with conversions and AOV?
Multiply attributed conversions by average order value to get attributed revenue, subtract program cost, then divide profit by program cost. This matches how many ESPs export conversion counts while finance holds AOV.
What costs belong in email program cost?
Include platform fees, creative production, list hygiene tools, and allocated strategist time. Exclude company-wide overhead unless you deliberately want a fully loaded view—then apply the same rule to every channel.
Can I use this for newsletters that do not sell directly?
Yes if you convert engagement to a dollar value (e.g., qualified leads Ă— win rate Ă— deal size). Without a monetization model, ROI is undefined even if open rates look strong.